Agent’s activity in the sphere of auto insurance

Abstract

The article presents the specifics of agency activities in the sphere of auto insurance. Pays great attention to ways of promotion of services wich provided by agents. Namely, Internet advertising, "cold" and "warm" contacts, leaflets and advertisements, placing pillars near the point of sale. The effectiveness of these methods has been tested in practice and the results of this study are reflected in this article. It was also evaluated the economic feasibility of each method of promotion separately and in combination with others. Also, the article discusses the main challenges and difficulties faced by insurance agents. These include: negative attitudes to insurance companies, lack of perceived need for their services, the absolute lack of interest in changing the insurer and others. At the end of the article listed the criteria which insurers choose the company and the share of each, as well as recommendations, which compliance will allow the insurance agent to increase the level of his income