Ways to reduce resistance to organizational change on the tourism enterprise

Abstract

The article discusses the need for organizational changes in the activities of tourism enterprises and ways to overcome resistance to such changes. It is determined that the main types of organizational changes are planned and situational changes, as well as innovative and adaptive changes. Peculiarities of changes in organizational structure, changes in technology and production, changes in the sphere of personnel are described. The author gives the model of the organizational change process, which includes four stages: denial, evasion, implementation, and support. It is determined that changes in organizational public sphere has now become a condition sine qua non of every organization. At the same time there are significant barriers to these changes occurred not only because of the low technical level of Ukrainian enterprises, weak financial capacity to increase, but, first of all, the barriers in the sphere of mentality, social, cultural and organizational awareness, the liquidation of which is much heavier and requires more time. The most common barriers of perception changes and the basic methods of overcoming resistance to change are identified.